PNJ Sharptech

 Pay-per-click advertising, or PPC, is a critical marketing strategy for companies. “PPC Services” are advantageous for companies seeking rapid traffic growth and lead creation. The key is to choose the appropriate route for your financial situation. Why should you use PPC services? In comparison to more conventional types of advertising, PPC enables you to track your ROI or return on investment immediately. It assists you in determining the profitability of whatever money you choose to invest. This involves selecting the appropriate kind of advertising to ensure you get the desired ROAS (return on ad spend). What kinds of PPC services are available? The following are the many kinds of PPC services : 1. Pay-per-click advertising Paid search is the most used kind of pay-per-click (PPC) advertising. Services like Google AdWords and Bing Ads display your advertisement to people who do keyword searches. You create campaigns by creating ad text, selecting suitable keywords, and designing a

 Unless you've been living under a rock, you must have heard about the magic term “SEO” which companies have been focussing on over the last few years to get noticed on digital platforms. From small businesses to MNCs, every company is thriving on SEO to achieve their goals.  WHAT IS SEO? SEO means Search Engine Optimization and is used for digital marketing where companies want their site to get noticed and rank better on search engines leading to an increase in customers. To get more coverage organically and through the use of keywords, companies approach an SEO service provider to give them their desired results.  THE BOND BETWEEN SEO AND WEBSITES To understand the relationship between SEO and websites, let us take an example of two websites - Website A and Website B. Website A is a basic website with no tools used and Website B uses all SEO strategies. Website A being unresponsive won’t be able to garner attention and ranking on landing pages and potential users will have a di